Types of content writing according to its objectives
Classifying content writing according to the objectives of this content makes it easier to understand the nature of this content and what you need to write. The most prominent types of this classification are:
Marketing content
This is the content that aims to convince the customer of a particular product or service. This content does not have to be advertising content, but marketing content has broader concepts than that. This is due not only to the diversity of goods and services. But also due to the different nature of the clients who are dealt with. The difference between customers may be in language, country, culture, customs, and other characteristics that must be taken into strong consideration in the marketing content that is presented to them. The most popular and easiest type of marketing content is describing products or writing reports about them.
Advertising content
This is content that aims directly to advertise goods and services that can be purchased or obtained. It differs in its composition and methods in terms of the way it wants to reach the customer. There is, but is not limited to, direct advertising that directs the customer to purchase. There are advertisements based on offers, discounts, and so on. Advertising content is one type of marketing content.
Cognitive content
This is the content that relies on information that is presented for the purpose of attracting attention, which contributes to visiting the site or application many times in search of that information. This later helps increase the visits and thus the advertisements that the site receives. In the end, all of this will bring money back to those in charge of such projects. Here, the cognitive content writer must be able to highlight everything that is ambiguous and exciting in his content. Thus, it can attract the largest number of people interested in this type of content.
It is possible to divide the cognitive content into several topics that are the most prominent and most followed among the public, which are: -
Artistic content
This is the content that is concerned with information and news related to art and artists, regardless of their talents and the fields in which they are creative. Of course, the most popular field in this type of content writing is content that deals with acting news, whether related to cinema, theater, drama, or series. Of course, this news varies depending on the information it explains. In the Arab world in particular, there is great interest in news about Egyptian art and American art in particular.
Sports content
It is that which provides news and information related to sports. Writing content related to global or local news in most countries of the world brings many followers to this content. Sports content news includes match results and descriptions. This motivates the audience to follow this content passionately.
Cultural content
Which is based on presenting historical or scientific information to followers in a visual or written form. Despite the small number of followers of this type of content online, presenting it in a distinct and interesting way often helps attract huge numbers to it.
Service content
Which explains specific services or various ways to perform a purpose. The closest examples of this content are cooking recipes, methods for moving furniture, and so on. Ads are often displayed in this content. Which is related to its topic. For example, ads for sauce appear in recipe content.
Narrative content
This is the content based on telling and narrating events in life. This story has an end that has a purpose. This content is based primarily on creativity and uniqueness. It is also necessary that it be free of repetition and prolongation so that the follower of this type of content does not become bored and bored.
Narrative content can be:
Written stories
Which are either short, long, or divided into episodes. These stories can be read either on websites or various social media accounts.
Short film script
The dramatic events are sufficient to arouse the audience's enthusiasm to follow it. Especially if it touches on the reality of their lives or has a good plot. This type of script is similar to scripts for representative loops. All of these scripts are embodied in videos visible to the public.
Humorous content
This is content based on laughter as a goal and a means to attract followers to it. Might depend on the story by the way. It may depend on situations.
Types of content writing according to presentation method
The above content writing classifications are a classification based on the topics of the content itself. While the content is divided according to the way it is presented into:
Written content
This is the content that is followed through reading, including articles, publications, and other products. This content is characterized by the fact that it requires an audience who is fluent in reading and writing to be able to follow it and interact with it. This written content can be written in pictures or represent a comment on pictures.
Visual content
This is written content that is not presented in writing, but rather is performed in visual videos. Examples of this include scripts and shorts that are converted into reels, or short or long videos. This content actually has a larger audience because it does not require literacy to follow it. But it specifically requires the content writer to list what should be performed in the videos. This is so that the work is done in a controlled manner, without any randomness or harmful spontaneity.
Conclusion
The above was the most important thing we can talk about regarding types of content writing. In general, if you have any questions or inquiries about what we have mentioned, do not hesitate at all, dear readers, to write those inquiries in the comments that are always available on the article. We respond to them immediately. This is to deepen the benefit of this article to the best possible extent.
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