Personal marketing
It is based on advertising representatives who meet customers either directly and face-to-face through meetings, visits and meetings, or this may be done indirectly through telephone calls through which products are presented or data is collected. This method of marketing depends first on the sales representative's skill in persuasion. He must also have certain characteristics that qualify him for this work, such as patience, negotiation, constructive dialogue, and others.
Advertising marketing
It is represented by advertising campaigns that take place on the ground, such as newspaper advertisements, television advertisements, or radio advertisements. Even through the huge street advertisements that are posted near them or the small publications that are distributed by hand. These advertising methods, which seem traditional and more suitable for regular types of commerce rather than electronic commerce, give electronic commerce itself many advantages. The most important of which is that it becomes very close to its customers, so their connection with it is not only via the Internet. As well as it may attract those who are new to technology to deal with it.
Marketing with offers and discounts
It is sometimes called in English as (hard marketing). This term may be due to the fact that it affects profits in one way or another. The merchant sacrifices part of it in order to obtain a high percentage of sales. It is a method that has a greatly effective impact on clients of all social and cultural levels. It is tried and relatively old, meaning it is not the product of e-commerce. Rather, it has been used in many other types of trade throughout the ages.
Digital marketing
We decided to conclude our article with this method of marketing not because it is less important. Quite the opposite. It is the basic method of marketing in the field of e-commerce in general. As it is free or does not cost a lot of money. At the same time, you find that it relies on the same means of electronic commerce, represented by both the Internet and electronic devices. There are many types of them, such as sending emails to customers, advertising via websites and social media, as well as writing promotional and marketing articles on sites with fields close to the nature of your products. Through the nature of your customers, you can determine the most appropriate method that you should use in marketing and achieve the best profits for you.
Create advertising banners
Creating an advertising banner is one of the most effective and least expensive e-marketing strategies. The banner allows one advertisement to be published on several different electronic platforms, which saves time and effort. It is recommended to design the banner in a professional and attractive manner that reflects the brand’s identity, and to choose effective advertising phrases that motivate users to interact.
Optimization of the banner for search engines must also be taken into account to ensure that it reaches the target audience. That is, using the advertising banner strategically in marketing campaigns helps increase brand awareness and achieve marketing goals efficiently.
Website design
Creating a website is one of the best e-marketing strategies, as it allows customers to easily access the company and learn more about its products and services. Therefore, it is recommended to build the website professionally and compatible with search engine optimization (SEO) standards, by using appropriate keywords in titles and content, and improving loading speed. Pages, site optimization for mobile phones, in addition to good internal and external links.
A good website helps attract new visitors and convert them into customers by displaying information in an organized, clear and easy-to-use manner across various devices.
Word of mouth marketing
Word of Mouth Marketing is one of the best successful marketing methods for products that contribute to the spread and penetration of your brand name in the market and among the target audience, as the effective element in this type of marketing is the customers who transmit their reviews about your products or services via social media. Social networking and between family and friends and so on, these reviews achieve wide spread and directly affect a wide sector of the target audience, and this is confirmed by statistics that indicate that 70% of people do not trust traditional paid advertisements, while 90% trust nominations. Family and friends, and 70% trust previous customer reviews and ratings.
Magnetic marketing
Lead Magnet is one of the most popular modern marketing methods that directly contribute to your sales goals. This type of marketing focuses on attracting potential customers, converting them into actual customers, and retaining them. That is, its direct goal is to improve the conversion rate (CRO), and this is certainly what Aimed by all business owners.
Emotional marketing
You won't be able to sell your products or services if you can't capture the underlying emotions that drive customers to make purchasing decisions. Therefore, Emotional Marketing is one of the most important modern marketing methods for products that major international companies are interested in. Emerging companies that want to establish their feet in the labor market and increase the average lifespan of their customer are following suit by addressing his emotion, which forms the purchasing decision, which makes him loved. brand, which leads to increased loyalty to that brand. In short, emotional marketing targets customers' emotions, gives them a reason to buy and motivates them to be loyal to the brand.
0 Comments